Wednesday, 6 October 2010

Evaluating the papers
Before Deciding this i have decided to look at and analyse both The Chronicle and The Sun.
Both are similar in the way they show Sport an increased amount on their back and Front pages however the Sun has a lot more of the Political sides of things, it uses more humour then the Chronicle and breaks various conventions even though it adheres to others.

When we look at the front pages, we can see just how they each draw us into them, making us want to read them. Certain conventions are used, such as the big bold Newspaper name and the large print extreme Titles, each Title meant to show somehow action in it, or suspense, these have varied, for example when the chronicle was going on about the latest in the Golf and Europe's top position they used 'IMMOVABLE' this is brand and brash and shows authority and excitement.

However The Sun when talking about the elections went with 'LABOUR'S LOST IT' showing action into it, as well as making you want to read exactly what they mean. They always choose Titles not appropriate for you, they make no real sense and want you to explore the rest of the meaning behind them. Newspapers are often not colourful such as the Chronicle, the occasional green or blue in the name of the paper, however the Sun chooses a different approach, its name is surrounded by a bright red block, its headings and titles all Black but with red sections just all over but yet seem right, other areas of colour in the offers they often have in the paper. Here is example of one of the papers, a very bright colour scheme is used, all conventions are here and show us just how the Sun is made, it gives various out of conventions such as the amount of colour and adverts, many newspapers before this often only used limited colour and proffered facts to puns and words to pictures, The Sun broke all conventions, soon all followed.

Other then the broad headings, other conventions are most obviously the usually large print pictures, they are always fitting into the article and a lot of the time, in both the chronicle and the Sun, catch those in the Story in funny or terrifying circumstances, for example if it is a hard hitting story it will usually be a terrifying picture for the readers to see, to show how hard hitting it truly is, however if about sport or politics it often catches an individual in an awkward and funny position or giving a weird facial expression. The Sun however breaks convention on many occasions, by altering its photos, often by putting others over them, on one or more occasion involving politics, the political leaders heads are often portrayed on other peoples or animals bodies or sometimes an actual cartoon is added, or a sketch of them, degrading one or two and showing the other as more of a leader then the others, with more understanding. Th Chronicle is more common for adding in cartoons as it recently has followed other papers in convention, however when in politics it has always included these sketches in order for the readers to gain a little laugh about politics, but The Sun still remains front runner for breaking conventions and altering its images to humiliate those they are reviewing in the article.
They each provide great visual aids and visual enticements for the readers. Where the Chronicle provides more factual evidence to its articles The Sun gives an indeed factual account but includes more puns and jokes for the reader to stay interested within the story, as well as side offers on the front page and throughout the paper for the readers to feel like they are getting something extra in the paper, it allows for a more broader reader and a greater allowance for the reader to gain additional items if they gain offers in the paper that others wont get.

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